Service
Custom internal tools and CRMs, built for how your business actually works.
Stop running your business on spreadsheets and group chats. Software shaped to your workflow, not the other way around.
What We Build
- Custom CRMs: lead tracking, client management, deal pipelines
- Internal tools: admin panels, scheduling, dispatch, reporting
- Client portals: project status, billing, document delivery, messaging
- Operations dashboards: KPIs, audit trails, role-based access
- Workflow automation: integrations with your existing email, accounting, and project tools
How It's Built
Modern web stack: React, Next.js, PostgreSQL, and Cloudflare. No CMS bloat, no agency markup, no licensed-forever black boxes. You own the code, the data, and the deploys.
We pick boring, proven tools because internal software has to keep working five years from now, long after the framework-of-the-month has been replaced. That means real relational databases for your data, server-rendered React for speed, and infrastructure that scales without surprise bills.
Why Custom?
Off-the-shelf tools like Salesforce, HubSpot, and Monday are great, until they aren't. You end up paying per-seat for hundreds of features you never touch, while the three things your team actually needs require expensive add-ons or clunky workarounds. Customization usually means hiring a certified consultant just to move a field around.
A custom build is shaped around your specific process. Need a pipeline that matches your actual deal stages? Done. Want a portal that shows clients exactly what they should see, and nothing else? Built in. Need it to pull data from your invoicing system, your email, and your project management tool? No third-party connector fees. We build the integration directly.
How We Work
1. Discovery call
A 30-minute conversation to understand your workflow, what tools you run today, where the friction is, and what success looks like.
2. Spec & quote
A written spec covering scope, timeline, and fixed price. No mystery line items, no agency markup, no ongoing license fees.
3. Build (3–8 weeks)
A working prototype in the first weeks so your team can test real flows. Weekly check-ins; you stay in the loop.
4. Ship & handoff
Deploy, train your team, hand off the code. You own everything. Ongoing support available if you want it.
Recent Work
CTI ERP: A custom inventory and order management system for a telecom distributor
Replacing legacy spreadsheets and disconnected tools with a full-stack custom ERP: SIM card inventory tracking, multi-stage order workflows, FedEx shipping integration, invoicing, and audit trails across multiple locations.
The Wastemasters: A bilingual marketing site and lead capture system for a Miami junk removal company
Replacing a bare-bones web presence with a bilingual English/Spanish site built for local SEO: 13 service-area landing pages, hardened lead capture, and Google Business Profile integration across Miami-Dade and Broward County.
VenPM: A custom billing and subscriber management platform for a Venezuelan ISP
Custom billing platform for an internet service provider in Venezuela: subscriber management, recurring billing cycles, multi-channel payment reconciliation, and a centralized operations dashboard, built for local payment infrastructure and currency instability that off-the-shelf platforms can't handle.
We also build dedicated CRM systems, custom web applications, and developer tools. See our own products built with the same stack.
Frequently Asked Questions
How much does a custom internal tool or CRM cost?
Most projects run $15,000 to $80,000 depending on complexity, number of integrations, and reporting needs. Unlike monthly SaaS, you pay once and own the code. No per-seat fees, no per-connector charges, no surprise renewals.
Why build custom instead of using Salesforce, HubSpot, or Monday?
Off-the-shelf tools are great until you start paying for hundreds of features you never use, fighting rigid workflows, and hiring certified consultants to move a field around. A custom tool is shaped around your actual process, integrates directly with the tools you already use, and adapts as your business changes.
How long does a typical project take?
Most internal tools and CRMs ship in 3–8 weeks. ERP-scale projects (multi-location, complex audit trails) can run 10–14 weeks. You see a working prototype within the first 2 weeks either way.
Can you integrate with our existing tools?
Yes. Email, calendar, accounting, project management, messaging, payment processors, we build direct integrations as part of the build. No Zapier middleware, no per-connector fees.
What happens if our process changes after launch?
That's the whole point of building custom. New pipeline stages, new automations, new reports, usually days of work, not a quarterly admin ticket. We stay available for ongoing iteration after launch.
Can you migrate our data from spreadsheets, Airtable, or another CRM?
Yes. Data migration from spreadsheets, Airtable, HubSpot, Salesforce, Zoho, or custom databases is included in every project. Contacts, deals, historical activity, and custom fields all get cleanly mapped to the new system.
Are you based in Miami?
Yes. Studio is in Miami. We work with clients across South Florida and remotely throughout the US, but most discovery calls with local clients happen in person.
Ready to ship custom software for your business?
A 30-minute call is the fastest way to find out if we're a fit.
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