Custom CRM development, built around your sales process.
Lead tracking, client management, and automated follow-ups, shaped to how your team actually sells, not the other way around.
- Lead tracking & pipeline management
- Client communication logs
- Automated follow-up workflows
- Reporting & analytics dashboards
- Team collaboration tools
We use React and Node.js with PostgreSQL, designed for complex data relationships and automated workflows. Your CRM is modeled around your actual sales process, not the other way around.
PostgreSQL is purpose-built for the kind of complex, relational data that CRMs depend on: contacts linked to companies linked to deals linked to activity logs. It handles advanced queries, full-text search, and concurrent users without breaking a sweat. On the frontend, React delivers a fast, responsive interface that your team will actually want to use, because a CRM that feels sluggish is a CRM that gets ignored.
Salesforce, HubSpot, and Zoho are great, until they're not. You end up paying for hundreds of features you never touch while the three things your team actually needs require expensive add-ons or clunky workarounds. Per-seat pricing adds up fast, and customization usually means hiring a certified consultant just to move a field around.
A custom CRM is built around your specific sales process, not a generic one. Need a pipeline that matches your actual deal stages? Done. Want automated follow-ups triggered by specific client behaviors? Built in. Need it to pull data from your invoicing system, your email, and your project management tool? No third-party connector fees. We build the integration directly.
CRM projects typically run 10 to 14 weeks. We start by mapping your current sales workflow: where leads come from, how your team qualifies them, what happens after a deal closes. That discovery phase shapes everything we build, so your CRM reflects how your team actually works instead of forcing them into a new process.
You get a working prototype early, usually within the first few weeks, so your team can test real workflows before we finalize anything. We handle data migration from your existing system, train your team on the new tool, and stay on for support after launch to fine-tune automations and add features as your process evolves.
We also build Websites and Mobile & Desktop Apps. See our own products built with these same technologies.
How much does a custom CRM cost?
Custom CRM projects typically run $40,000 to $150,000 depending on your sales process complexity, number of integrations, and reporting needs. Unlike HubSpot or Salesforce, there are no per-seat fees or recurring license costs. You pay once to build it and own the code.
Custom CRM vs HubSpot or Salesforce: which is better?
HubSpot and Salesforce are great for standard sales processes that fit their data model. But if you find yourself paying for hundreds of features you never use, fighting rigid workflows, or hiring certified consultants just to move a field, a custom CRM is usually more cost-effective within 2-3 years. We build around how your team actually sells.
How long does it take to build a custom CRM?
Most CRM projects run 10 to 14 weeks. We start by mapping your current sales workflow, deliver a working prototype in the first few weeks, and iterate from there. Data migration from your existing CRM is included.
Can you integrate with our existing tools?
Yes. We build direct integrations with your email, calendar, accounting, project management, and communication tools. No Zapier middleware or per-connector fees; the integration is part of the build.
What if our sales process changes?
That's the whole point of a custom CRM. Adding a new pipeline stage, a new automation, or a new report takes days, not a Salesforce admin and three approval rounds. We stay available for ongoing iteration after launch.
Can you migrate our data from HubSpot, Salesforce, or Zoho?
Yes. We handle data migration from any existing CRM or spreadsheet-based system as part of the build: contacts, companies, deals, historical activity, and custom fields all get cleanly mapped to the new structure.