How Much Does a Website Redesign Cost in 2026? ($5K to $40K)
A website redesign costs between $5,000 and $40,000 in 2026. A visual refresh on your existing structure runs $5,000 to $15,000, a full redesign with new structure and a modern platform runs $15,000 to $40,000, and anything past $40,000 means custom software (booking, e-commerce, a customer portal) is riding along and should be priced as its own project.
Agency price guides commonly list $10,000 to $200,000 for the same category of work. That number is not wrong, it is pricing a different kind of vendor: account managers, creative directors, and several rounds of internal review that a small or midsize business rarely needs. This guide uses $5,000 to $40,000 because that is what the same deliverables cost from a scoped, fixed-price team.
Website redesign cost at a glance
| Scope | Cost | Timeline |
|---|---|---|
| Visual refresh, same pages and platform | $5,000 to $15,000 | 2 to 4 weeks |
| Full redesign: new structure, content, platform | $15,000 to $40,000 | 4 to 8 weeks |
| Redesign plus custom functionality | $40,000+ | 8 to 12 weeks |
| Ongoing maintenance | 15 to 20% of build cost per year | Ongoing |
| Hosting | $10 to $300 per month | Ongoing |
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What would your redesign cost?
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What a simple small business website costs in 2026
A simple website for a small business costs $499 to $25,000 in 2026, and most small businesses that only need to be found, trusted, and called sit at the low end. If you're starting fresh rather than redesigning, these are the numbers:
| Simple site | Cost | What you get |
|---|---|---|
| Build it yourself on Squarespace | $19 to $99 a month | A template you edit yourself, compared here |
| Done-for-you one-page site (our offer) | $499, then $49 a month | One page, your Google reviews, tap to call, live in 5 business days, hosting and small edits by text |
| Focused local business site | From $2,000 | A few custom pages built around your services |
| Custom multi-page business site | $8,000 to $25,000 | More pages, custom design, booking or e-commerce |
One clarification before the detail. People search "redesign," "rebuild," "revamp," and "refresh" interchangeably, and vendors price them the same way once they understand the actual scope. What sets the price is not the word you use. It is whether you are changing the look, changing the structure and the platform, or adding something the site cannot do today.
Website redesign cost by site type
Site type predicts the number better than industry does. A dental practice and a consultant with the same page count and the same feature list land in the same place.
| Site type | Typical redesign cost | What sets the number |
|---|---|---|
| Brochure site (8 to 20 pages) | $5,000 to $18,000 | Page count and whether the design is custom or templated |
| Content or lead-generation site (20 to 60 pages) | $12,000 to $30,000 | Content migration, SEO work, and the editing interface your team needs |
| E-commerce | $8,000 to $45,000+ | Catalog size, product variants, checkout customization, payment and inventory integrations |
| Web app or customer portal | $25,000 to $80,000+ | Logins, permissions, and data pulled from systems behind the site |
| Enterprise | $40,000 to $150,000+ | Accessibility compliance, procurement, several approval layers, custom content system |
Most businesses reading this need the first or second row. The jump to the fourth row is not a design decision, it is the point where the website stops being a document and starts being software. If your project sits there, price it as custom software, not as a redesign.
What each price tier actually buys
Visual refresh ($5,000 to $15,000)
New design applied to the site you already have. Same platform, same pages, same content, new colors, typography, layout, and imagery, plus responsive fixes for mobile and a basic SEO pass on broken links and meta tags. Two to four weeks.
This is the right scope when the content is still accurate and the platform still works, and the only real complaint is that the site looks dated.
Full redesign ($15,000 to $40,000)
New design, new structure, usually a new platform. This is the tier most businesses need, and it includes:
- A competitive audit and a content plan
- New visual design across every page type
- New navigation and information architecture
- Mobile-first, responsive development
- Content migration and rewriting
- SEO preservation: a full redirect map, meta tags carried over, structured data, an updated sitemap
- Analytics and conversion tracking
- Performance work against Core Web Vitals
- Launch support and post-launch monitoring
Four to eight weeks, with the calendar driven mostly by how fast content and approvals come back.
When a redesign becomes a software project ($40,000+)
Everything above, plus functionality the current site does not have: booking, e-commerce, a client login, CRM or payment integrations, or a custom admin. Eight to twelve weeks, and the software scope should be quoted as its own line rather than folded into a marketing-site price. If it is folded in, you cannot tell which half of the number is doing the work.
Average cost of a website redesign by business size
Business size moves the number mostly by adding pages, approvers, and integrations.
| Business size | Typical range | What is different |
|---|---|---|
| Small business (1 to 20 employees) | $5,000 to $18,000 | Fewer pages, one decision-maker, standard platform, little custom functionality |
| Mid-market (20 to 200 employees, multiple locations or a B2B sales process) | $15,000 to $45,000 | More content, several stakeholders signing off, CRM or scheduling integrations |
| Enterprise (200+ employees, compliance or procurement requirements) | $40,000 to $150,000+ | Custom content system, accessibility compliance, layered approvals, phased work |
A useful gut check: count how many people have to approve the homepage before it can go live. One or two approvers keeps a project in the small-business range regardless of industry. Five or more, spread across marketing, sales, legal, and IT, pushes both the timeline and the price toward the mid-market end, because every extra review round is calendar time and revision work an estimate has to cover.
Website redesign pricing by platform
The platform changes the build price and the bill you pay every month afterward.
| Platform | Typical redesign cost | Notes |
|---|---|---|
| Squarespace | $3,000 to $10,000 | Fastest and cheapest for a brochure site, limited once you need custom functionality |
| WordPress | $5,000 to $25,000 | Wide range depending on custom theme versus page builder; plugin fees and security maintenance add up |
| Webflow | $6,000 to $30,000 | Strong for design-led sites of moderate complexity, less flexible than code for real logic |
| Shopify | $8,000 to $40,000+ | Scales with catalog size, apps, and checkout customization |
| Custom build (Next.js or similar) | $15,000 to $40,000+ | Highest performance ceiling, no plugin dependency, best when the site is business infrastructure |
Platform choice also sets the running cost. Squarespace and Shopify bundle hosting into the monthly plan. WordPress needs hosting, security monitoring, and plugin updates from someone, whether that is you, a retainer, or the team that built it. A custom build has no plugin ecosystem to patch but does need a developer available for anything past content edits. None of these are wrong. The mistake is picking a platform on the sticker price of the redesign and ignoring the next three years.
Template vs custom: what you are actually choosing
This is the fork most redesign budgets turn on, so it is worth separating the two honestly.
A template build on Squarespace, Webflow, or a WordPress theme means you are working inside someone else's layout system. It is faster, it is cheaper on day one, and for an informational site of a dozen pages it is often the correct answer. What you give up is the ceiling: custom forms, real integrations, structured data, multi-language handling, and page speed under heavy content are all capped by what the platform exposes.
A custom build means code written for your site and owned by you. It costs more upfront, holds a 90-plus performance score under real content because pages are rendered on the server rather than assembled in the visitor's browser, and has no per-feature plugin fees. The trade is that you need someone available to change it.
| Template platform | Custom build | |
|---|---|---|
| Upfront | $3,000 to $12,000 | $15,000 to $40,000 |
| Monthly platform fee | $20 to $50 | $0 |
| Plugins and add-ons | $50 to $150 per month once you add forms, booking, or multi-language | Built in |
| Hosting | Included | $20 to $80 per month |
| Three-year total | $4,000 to $13,000 | $15,700 to $42,900 |
| Ownership | Rented | You own the code |
The honest read: template is cheaper over three years, full stop. Custom wins when the gap buys something you actually need, which is usually performance, integrations, or a design that does not look like three competitors' sites. The longer version of this comparison, with the plugin math, is in Squarespace vs custom website, and the template-by-template breakdown is in custom website vs template.
What changes the price
Six lines explain nearly all of the spread between two estimates.
1. Page count. A 10-page site and a 50-page site are different projects at every stage: design, build, content migration, and SEO. Page count is the first question any honest estimate asks.
2. Custom design vs template. Adapting a template runs $2,000 to $6,000 of design work. Designing every page type from scratch runs $6,000 to $18,000. This is the single largest swing in the design half of a budget.
3. The content system. How your team edits the site after launch is a real cost, not a free extra. A hosted builder includes it. A custom build needs an editing interface, which adds $3,000 to $12,000 depending on how many content types your team manages.
4. Integrations. Each outside system the site connects to (CRM, email platform, scheduling, payments, inventory) adds $2,000 to $8,000. "We will figure that out later" is how a fixed price becomes a change order.
5. Content. If you are not writing it, budget $1,500 to $6,000 for a writer, plus $500 to $3,000 for photography. Waiting on content is also the most common reason a redesign runs late.
6. SEO migration. On a site with existing rankings, the redirect map, metadata carryover, and post-launch monitoring are $1,000 to $5,000 of real work. Skipping it is the cheapest line item on the estimate and the most expensive mistake in the project.
Two more that only apply sometimes: e-commerce adds $8,000 to $15,000 for a simple catalog and $15,000 to $30,000 for variants, subscriptions, or multi-vendor setups, and a second language adds $3,000 to $10,000 once you count URL structure, hreflang, and a content workflow rather than just translation.
Redesign vs rebuild: how much does it cost to rebuild a website?
| Factor | Redesign | Rebuild |
|---|---|---|
| Existing content | Reused and improved | Remapped, often rewritten |
| Platform | Can stay | Moves to a modern stack |
| SEO | Existing rankings preserved | Rankings preserved only with a redirect map |
| Timeline | 2 to 8 weeks | 4 to 12 weeks |
| Cost | $5,000 to $20,000 | $15,000 to $40,000 |
| Best for | Sites with solid bones | Sites with structural problems |
A rebuild costs more for a reason that has nothing to do with design: the work is in the structure underneath. Every page has to be mapped to a new home, every old URL needs a 301 redirect, and the content model has to be rebuilt before a single page is styled.
The deciding question is whether your site currently earns anything from search. If it ranks for terms that bring you business, a redesign that preserves structure is the lower-risk path. If it barely ranks, or if the platform is the reason you cannot add what the business needs, a rebuild is worth the temporary disruption.
SEO migration: the part that costs you when it is skipped
A redesign that changes URLs, navigation, or page structure can cost you rankings. This is the part agencies discuss least and clients feel most.
The four failures, in order of how often they happen:
- Broken URLs. Every page that changes address needs a 301 redirect. Missing redirects turn ranked pages into 404s overnight.
- Lost metadata. Title tags, descriptions, and structured data have to carry over or be rewritten with equal or better targeting, not dropped in the rebuild.
- Content thinning. Cutting text to make a page "look cleaner" often removes the exact content that was ranking it.
- Crawl delay. Search engines need to re-crawl a rebuilt site. Expect a dip for two to six weeks even on a clean launch.
The fix is one spreadsheet, built before development starts rather than the week of launch: export every indexed URL from Search Console, match each one to its new destination, and treat any page without an obvious new home as a decision rather than an afterthought. That file, more than any design choice, decides whether the redesign protects what you already have.
Hidden costs most estimates leave out
| Cost | Typical range | Notes |
|---|---|---|
| Professional photography | $500 to $3,000 | Stock works for a refresh; original photography matters for service businesses |
| Video (hero or explainer) | $1,500 to $8,000 | Common for businesses selling a complex offer |
| Copywriting | $1,500 to $6,000 | If you are not writing it yourself |
| Stock imagery and licensing | $0 to $500 per year | Subscription libraries versus per-image licensing |
| Plugin or app subscriptions | $200 to $2,000 per year | Custom builds avoid most of this |
| Hosting | $10 to $300 per month | Depends on platform, traffic, and managed versus unmanaged |
| Domain and SSL | $15 to $60 per year | Usually bundled with hosting |
| Maintenance and updates | 15 to 20% of build cost per year | Security patches, content updates, SEO adjustments, bug fixes |
Maintenance is the one businesses underestimate most. A $20,000 redesign that goes unmaintained starts degrading the day it launches: a plugin update breaks a layout, a form quietly stops sending, a security patch gets missed. Roughly $3,000 to $4,000 a year on a $20,000 site keeps it working the way it did on launch day instead of decaying until it needs another full redesign sooner than it should have.
Who builds it: freelancer, agency, or studio
| Option | Typical rate | Typical project cost | Best for |
|---|---|---|---|
| In-house hire | $35 to $70 per hour loaded | Salary, not project-based | Constant, ongoing web work |
| Freelancer | $50 to $150 per hour | $3,000 to $25,000 | A narrow, well-defined project with clear direction |
| Agency | $100 to $250 per hour | $10,000 to $200,000 | Large brands, many stakeholders, bundled branding and paid media |
| Small studio, fixed scope | Not billed hourly | $5,000 to $40,000 | Most small and midsize businesses |
The hourly rate is where agency estimates balloon. A full redesign runs 120 to 250 billable hours once you count strategy, design, development, revisions, and project management. At $150 an hour that is $18,000 to $37,500 in labor before account management is layered on. The same hours at a freelancer's $75 come to $9,000 to $18,750, which is most of the gap between two estimates for identical work. A fixed-scope studio prices the deliverable instead of the clock, which is also why the number does not move when the project runs a week long.
How to get an accurate website redesign estimate
Every vague estimate comes from a vague brief. Bring these seven things and the numbers you get back will be comparable and close to final.
- A page list. Every page you need, including the ones you are cutting. Count them.
- The three sites you like and the one you hate, with a sentence on why. This is worth more than any adjective about your brand.
- Your integration list. Every tool the site must talk to, by name.
- Who edits the site after launch, and how technical they are. This decides the content system.
- Whether you or the vendor writes the copy, and who supplies photography.
- Your current traffic and top pages, exported from Analytics and Search Console. This is what tells a vendor how much SEO migration work the project carries.
- A launch date and a real budget range. Withholding the range does not get you a better price, it gets you an estimate for a project that is not yours.
Then ask every vendor for the same four things in writing: a fixed total, what is explicitly out of scope, the first-year maintenance figure, and who owns the code and the accounts at the end.
A budget worksheet
| Line item | Your estimate |
|---|---|
| Design and UX | $______ |
| Development | $______ |
| Content and copywriting | $______ |
| Photography or video | $______ |
| SEO migration and redirects | $______ |
| Third-party integrations | $______ |
| Contingency (10 to 15% of subtotal) | $______ |
| First-year maintenance (15 to 20% of build cost) | $______ |
| Total realistic budget | $______ |
Filling this in before you collect estimates makes it easy to tell a complete quote from a low headline number with the real costs waiting in the fine print.
What a redesign is worth
A redesign is a cost, but it is a lever on conversion rate, and the math usually favors it.
A home services business gets 2,000 visits a month and converts 1% into leads: 20 leads. A faster, clearer, mobile-first site that lifts conversion to 2% produces 40 leads from the same traffic and the same ad spend. That gain alone can cover the redesign inside a year without spending anything more on marketing.
The B2B version is slower and larger. A services company closing one client a quarter from its site at a $15,000 average deal, with a contact path that loses prospects before the form, only needs to close one more deal a year to pay for a $30,000 redesign twice over. The numbers differ per business, but the pattern holds: redesign return comes from fixing the two or three points where visitors currently give up, not from a general facelift.
The cost of not redesigning never shows up as an expense you can point to. It shows up as a rising cost per lead, because your ads point at a page that converts poorly, and a widening gap against competitors who redesigned two years ago.
Sample budgets
Illustrative scenarios, not client invoices, but the numbers break down the way real ones do.
A 12-page dental practice site. Visual refresh on existing WordPress, new photography, booking widget integration. Roughly $9,000, 3 weeks.
A 40-page B2B services site with a client area. Full redesign plus a custom login where existing clients check project status. Roughly $32,000, 9 weeks.
A regional retailer replatforming to Shopify with 300 SKUs. Full redesign, catalog migration, custom checkout, inventory and email integrations. Roughly $45,000, 11 weeks, scoped as a hybrid redesign and software project.
A solo consultant with a five-page site. Visual refresh only: new template, headshots, simpler navigation. Roughly $5,500, 2 weeks. Close to the floor of the range, and a realistic one.
The short version
Budget $5,000 to $15,000 to change how your site looks, $15,000 to $40,000 to change how it is built, and price anything the site has to do as software on top. Page count, custom versus template design, the content system, integrations, content, and SEO migration are the six lines that explain almost every difference between two quotes. Add 15 to 20% of the build cost per year for maintenance, and get that number in writing before you sign.
Keep reading
- Squarespace vs. Custom Website: An Honest Comparison
- 5 Signs It's Time to Redesign Your Website
- What Custom Software Actually Costs in 2026
- Build vs Buy Software: A Decision Framework for 2026
0ARCH builds custom sites and web apps at the tiers described here, fixed scope and fixed price. See shipped projects or get a proposal for your redesign.
Common questions
01How much does a website redesign cost in 2026?
A website redesign costs $5,000 to $40,000 for most businesses in 2026. A visual refresh on your existing structure runs $5,000 to $15,000. A full redesign with new structure, new content, and a modern platform runs $15,000 to $40,000. Past $40,000 you are usually paying for custom software (booking, e-commerce, a client portal) riding along with the site, and that part should be priced separately.
02How much does a simple website for a small business cost in 2026?
A simple website for a small business costs $499 to $25,000 in 2026. Building it yourself on Squarespace runs $19 to $99 a month. A done-for-you one-page site from 0ARCH is $499, live in 5 business days, then $49 a month for hosting and small edits by text. A focused local business site with a few custom pages starts at $2,000, and most custom multi-page business sites run $8,000 to $25,000.
03What is the average cost of a website redesign?
The average small business website redesign lands between $9,000 and $18,000. Mid-market companies with more pages, more approvers, and CRM or scheduling integrations average $15,000 to $45,000. Agency price guides commonly quote $10,000 to $200,000 for the same work, because those numbers include account management and creative-director review that a scoped, fixed-price project does not carry.
04How much does it cost to redesign a website?
Between $5,000 and $40,000 depending on whether you are changing the look, the structure, or what the site can do. Changing the look only is $5,000 to $15,000. Changing the structure and the platform is $15,000 to $40,000. Adding functionality the site does not have today is a software project on top of the redesign and is priced on its own.
05How much does it cost to rebuild a website?
A full rebuild, meaning a new platform, new page structure, and new design, runs $15,000 to $40,000 for a standard business site. A rebuild costs more than a redesign because the content has to be remapped, every old URL needs a redirect to its new home, and the site is being built from the data model up rather than restyled. Add e-commerce or a customer login and it moves past $40,000.
06What is typical website redesign pricing?
Typical website redesign pricing is quoted three ways: a fixed project price ($5,000 to $40,000 for most business sites), an hourly rate ($50 to $150 for a freelancer, $100 to $250 for an agency), or a monthly subscription that spreads the build over a contract. Fixed project pricing against a written scope is the only one of the three where you know the total before you start.
07How much does a website redesign cost for a small business?
$5,000 to $18,000 covers most small business redesigns: eight to fifteen pages, a content system the owner can actually update, mobile-first design, and SEO cleanup. A small business only needs to spend past $18,000 when the site has to do something, such as take payments, book appointments, or serve several locations, rather than explain something.
08Why do website redesign costs vary so much?
Six things account for almost all of the spread: page count, whether the design is custom or a template, which content system you land on, how many outside tools the site connects to, whether you are writing the content or paying someone to, and how carefully the SEO migration is handled. Two sites that look similar can differ by $20,000 on those six lines alone.
09How much does a website revamp cost?
A revamp usually means a visual refresh rather than a structural rebuild: new colors, typography, imagery, and layout on the pages and platform you already have. That runs $5,000 to $15,000 and takes 2 to 4 weeks. If the navigation or the content also has to change, you are looking at a full redesign at $15,000 to $40,000 instead.
10Should I redesign or rebuild my website from scratch?
Redesign if the structure and content are solid but the design looks dated, and especially if the site already ranks for terms that matter. Rebuild if you are fighting the platform, if you cannot add the pages or features the business now needs, or if the content strategy has changed. Most sites that have not been touched in three or more years need a rebuild, not a refresh.
11How long does a website redesign take?
A visual refresh takes 2 to 4 weeks. A full redesign with new content and structure takes 4 to 8 weeks. A redesign carrying custom functionality takes 8 to 12 weeks. The single biggest factor is how fast content and feedback come back from your side, which is why the schedule slips more often than the budget does.
12How can I avoid hidden fees in a website redesign?
Ask for an itemized estimate that names photography, copywriting, stock image licensing, plugin or app subscriptions, hosting, and first-year maintenance as separate lines. Maintenance at 15 to 20% of build cost per year is standard and is the line most often left out of a headline number, so get it in writing before you sign.